Marketing? I am flat out doing everything else, I can’t find the time to do my marketing.
When you start your business, there is generally plenty of time to do your marketing, and then as the business grows, you get busy doing everything else and find yourself saying, I can do that tomorrow, but when tomorrow arrives, it still doesn’t happen.
It doesn’t matter whether you are a business owner, childcare centre owner, director or manager, you will have some level of responsibility to market your business or centre.
Irrespective of whether your business is new or established, how much time do you lose when doing your marketing?
I ask this question, as I see a lot of business owners wasting a lot of time and money on marketing, because, they simply don’t understand marketing well enough to use their time effectively.
Should you be doing your own marketing or outsourcing it?
Either way, if you don’t understand the true fundamentals of marketing, how will you know if you are doing it right? How will you know if the person you are talking to about doing your marketing can do it right?
If I ask someone how they are doing their marketing, they will talk about social media posts and advertising, sending out emails, having conversations on LinkedIn, TV, Radio advertising etc, etc. There is no mention of who they are marketing too, what their messaging is all about, how they help solve their target markets problems or wants, or their marketing strategy.
LinkedIn, Facebook, Instagram, TV, Radio, Article publishing, emails, are all conduits, they are your tools for getting your message out there. But what is your message? And exactly who are you trying to get your message to?
Knowing the fundamentals of marketing and knowing how you need to have your conduits interconnected in todays digital marketing environment are critical to the amount of time you spend on your marketing, and its success.
When you understand the fundamentals, and the interconnection of the conduits, your can then decide on whether you will do your marketing yourself, or outsource it.
If you decide to do your own marketing, knowing the fundamentals and how to use the conduits, will enable you to be more successful in your endeavours, whilst saving a lot of time.
If you decide to outsource your marketing, knowing the fundamentals of marketing and how to use the conduits, will enable you to weed through those marketers, helping you to find a marketer that really does have the full skills required to market your business.
In the Ultimate Time Management Course, we will take you through the 13th Hidden Skill of time management, which is learning to understand the fundamentals of marketing and how to use the conduits to generate success.
Want to know more on how marketing has a big impact on your time?
Register for our FREE information session today!
Have a great day,
Peter Johnson – The Time Retriever
Peter is an experienced business coach who has been working with over 172 businesses and childcare centres, and thousands of people in his workshops and speaking engagements.
He found that the biggest issue for business owners, is their inability to take control of their day and to stop putting things off to later because of distractions and interruptions, resulting in their failing to get those important things done when they planned.
He has helped business owners create successful businesses, through first developing their time management skills and then using these skills, plus many others, to grow and develop the critical areas of their businesses.