Do you deal with any customer simply because you have to, to get the money coming in?
Remember the Pareto Principle? “80% of your results come from 20% of your efforts” When you review your clients buying activities (12 months sales activity report from your MYOB, QuickBooks etc) most businesses will find that 80% of their revenue will come from 20% of their customers. By understanding who those 20% of customers are, you will be able to build your marketing plan focused on attracting more of those customers, allowing you to stop dealing with the customers that you don’t like to deal with. So it’s time to ask yourself;
Who are my BEST customers?
Find this out, and start marketing towards attracting more of them.
I know most will say I don’t have the time to do this, but quite simply you don’t have the time because you don’t do it. The better you know your customers, the better the business you will have.