);
Simplicity Trumps Complexity

Simplicity Trumps Complexity

Finding simplicity amongst complexity is an art form and the artistry in business, is to keep it simple. What do you want to be known for? Think of this like the top 3 or 4 things you want the world to think of when your name or industry comes up. It’s a very simple,...
Do You Know Your Ideal Client?

Do You Know Your Ideal Client?

This month, I want to talk about a case study with a client that I worked with last week, and we were looking at overhauling his marketing and he was starting at the beginning. The first step has was looking at, was identifying his ideal customer. Now this client...
What Is Your Target Market Thinking?

What Is Your Target Market Thinking?

How are you going at generating the leads for your business? Are you generating more leads than you can handle? And therefore getting the revenue that you are targeting for your business? That part of the process has always been, we’re taught to look at what the...
Why Do You Go To Networking Events?

Why Do You Go To Networking Events?

Do you go to networking events? Why?  Do you go to sell your product or service to everyone there? Everyone else is also there trying to sell their product or service to everyone. My Strategy for networking events is; I got to meet people. I am not trying to sell my...
Customer Retention

Customer Retention

You want more customers ……but what are you doing with the ones you have? Much of the expense of marketing a business lies in capturing the attention of people you’ve never dealt with, drawing them to your business and then convincing them to make their first purchase....